This is the final design I have created and the one I will produce ultimately for my final billboard piece. I settled on this one as i thought it was most effective in comparison to the first which I produced. The newspaper articles themselves will be shown in a transparent effect behind the text to make them the background, and make the text more prominent almost as if it acts as the guide to where you should look, emphasised further by the "AroundThanet" with glow effect to attract the eye to this particular section.
Of course, I need to let my focus group know of the changes and also ask them what they think about the design, whether its an upgrade, or if they think its a step backwards.
Jack: "I think the design here is a massive improvement on the previous design, the primary reason being that more care has been taken into the aesthetic appeal of the billboard, such as the use of transparent effect on the newspaper articles to create the desired effect and make the billboard on the whole more effective because this improvement on the image and quality going into the production is making it easier and clearer what exactly the message is that they are trying to give.
Ellie: "I don't think you can label this design as anything other than a significant improvement on the first layout, because it seems every aspect has been enhanced or fiddled with to improve it in some way, in relation to how clear it is to understand, this being the statement displayed on the billboard of "Don't Waste Your Time" in comparison to the original "You Only Need"..I think this makes more sense as a statement on the billboard, it is more effective as it gives a clearer message.
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