It is time that I had chose which type of newspaper I was to base my own newspaper on. Tabloid that followed a simpler style or a classier more complex type were the options so I asked my focus group which they would prefer in order to get a consensus which I can take into account on what i chose.
75% of the focus group agreed on the more elaborate newspaper style. I asked some of them why this was.
Jack: I prefer it because the layout and style is very professional, more so than a tabloid of a simple style and therefore I think the right target audience would highly appreciate the effort that goes into structure and intellectual opinion in comparison to bold and brash headlines and images with simple articles used by tabloids.
Sophie: More complex style is the better choice because even though the content will not appeal to perhaps a mass audience on the commute like the simpler tabloid does as it is much easier in a small timeframe to gather knowledge on news, the complex style delivers stories much better and its in depth coverage is a winning factor for me.
I have confronted my focus group and received their detailed feedback. After hearing the pros and cons I have decided that I will base my newspaper on the smarter and slightly more complicated style of tabloid, and my work will be in the style of this genre. Personally I would have rather used this anyway because I believe that it comes across as a much more technical paper, with emphasis on style as much as on detailed articles and this fits in well with my ability to produce thorough stories.
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